DDB Energy Upgrade California Activation
We worked with DDB to help launch Energy Upgrade California’s energy conservation initiative in California for the solar eclipse, August 21, 2017. We concepted and produced three simultaneous fully-branded pop-up activation booths across San Francisco—the iconic Ferry Building, the heart of Financial District, and in front of City Hall on the Civic Center Plaza. We teamed up with Equator Coffee to hand out nitro cold brew coffee on tap with custom branded solar eclipse viewing glasses that doubled as a cup warmer, perfect for sharing energy saving tips for powering up in the morning, and powering down at night. We engaged with over 10,000 guests as part of this event.
role: experience design, strategy, production
location: san francisco, ca