Twitch Play

Soon after Twitch hired us to design + produce their company all-hands annual picnic, they found success in a recent Amazon acquisition. The collaboration insisted on something fun, on-brand, family-friendly, and nostalgic of summer conviviality. We designed an urban picnic drawing upon play, delight, elements of surprise, and good old-fashioned fun. We curated a full-scale wonderland with hands-on experiences for all participants of every age.  All in all, it was a highly tailored sensorial panoply and awesome expression of their biggest brand value, “to play”.