A strategic brand strategy, consulting, marketing & experience design studio that builds upon the intersection of brand, strategy, and execution for hospitality, beverage, CPG, fintech & lifestyle brands.

WHISK takes projects and experiences from the concept stage through launch, by considering environments, partners, services, and brands, serving as a trusted partner in both à la carte and full-service capacities.

Our services encompass brand consulting, creative direction, strategic communication, PR & PR activities, social media as well as an extensive production of special projects. WHISK operates internationally with brands, companies, institutions, foundations, designers, and a wide creative network.

We specialize in keeping things nimble yet on-brand. Whether launching a new product or a new market, fine-tuning a guest experience or opening a boutique hotel, café or wine bar, we guide you in the process:

  • Marketing & PR: Our team handles PR and marketing campaigns, ensuring your brand shines in the spotlight. We use strategic partnerships, photo styling, and brand marketing techniques to enhance your visibility.

  • Interior Styling & Sourcing: Transform spaces with our interior styling and sourcing expertise, designing inviting retail and hospitality environments that captivate your audience and enhance guest experience.

  • Brand Strategy: We develop a comprehensive brand strategy to give your business a competitive, ahead-of-the-curve edge, making your brand’s presence stand out. Sometimes we even develop the name for your company or new product!

  • Experiential Marketing: Our experiential marketing services take your brand to the next level, engaging your audience in captivating ways that evoke feelings and create lasting impressions.

  • ‘Bathroom Residency’ Curation: We curate every detail, down to the bathroom, ensuring every aspect of your brand experience is exceptional.




OUR FOUNDER


Inspired by connection, Maggie Spicer relishes architecting environments and experiences that help people feel engaged, resourced, seen, and heard.

An entrepreneur, designer, and philanthropic venture advisor and investor, Maggie designs for the human experience.

On the brand side, Maggie specializes in materializing the extra-ordinary to achieve measurable results. Part fixer, part strategist, she brings a proven track record of innovation, process and execution to WHISK. A multi-faceted Manifesting Generator, her human-centered insights and approach to surfacing what often goes unnoticed have earned WHISK an international reputation among leaders in a range of verticals, including tech, media, CPG, F&B, social impact, finance and design.

Maggie holds a BS from Santa Clara University and shares her time between France and the San Francisco Bay Area. She can often be found near the sea, exploring a new discipline (or zip code) through the five senses, or whisking a fresh bowl of matcha, documented here.