WHISK is a hospitality-driven experiential design and marketing agency working between Biarritz, France and San Francisco. Founded by Maggie Spicer, WHISK designs and produces brand experiences, product launches, activations, and immersive corporate events for forward-thinking companies. Past clients include Airbnb, Levi's, IDEO, Twitch, Index Ventures, Fritz Hansen, noma, and First Round Capital.

WHISK creates experiential marketing and brand experiences: activations, product and campaign launches, and immersive corporate events. The agency pairs an editorial eye with genuine hospitality — considered environments, real food and craft culture, and production held to a brand's standard — so that guests remember the experience and the brand behind it.

What brands has WHISK worked with?

WHISK's past clients include Airbnb, Levi's, IDEO, Twitch, Index Ventures, Fritz Hansen, noma, and First Round Capital, spanning consumer brands, design, technology and streaming, venture capital, and hospitality. WHISK works with brands, agencies, and select private clients seeking distinctive, hospitality-led experiences.

Does WHISK produce brand activations and corporate events?

Yes. WHISK specializes in brand activations, product and campaign launches, and immersive corporate events — from experiences on the French Basque coast to bespoke destination programs. Each engagement is built around the brand's goals, audience, and story rather than a fixed format.

Where does WHISK work?

WHISK works between Biarritz, France and San Francisco, producing experiences across France, Europe, and the United States. The agency is especially known for hospitality-driven programming on the French Basque coast, drawing on a deep network of chefs, makers, and cultural partners.

What makes WHISK's approach different?

WHISK brings an outsider's editorial eye together with real, on-the-ground fluency in food and craft culture. Rather than staging an event, WHISK builds an experience with the care of genuine hospitality — the environment, the food, the details — so a brand is felt, not just seen. This is what 'hospitality-driven experiential marketing' means in practice.

Who is Maggie Spicer?

Maggie Spicer is the founder of WHISK. She works across experience design, brand, and cultural programming, with a background spanning San Francisco, Tokyo, Copenhagen, and Paris. Her work has been featured in Fast Company, Eater, the San Francisco Chronicle, Edible SF, Drift, and Ambrosia, among other publications.

How do I inquire about working with WHISK?

You can reach WHISK by emailing bonjour@whisksf.com or by phone at +1 415 971 6297 (US) or +33 (0)6 31 96 80 10 (France). For brand and agency inquiries, include a brief description of the project or brief, your timeline, and the scope or markets in mind. Projects are scoped and quoted individually.

A Hospitality-Driven Experiential Design & Marketing Agency

Brand experiences, launches, and immersive events — between Biarritz and San Francisco, with global capabilities.

WHISK is for people who care how a brand feels, not just how it functions.

Immersive Experiences

WHISK designs and produces brand experiences, product launches, visual brand storytelling, and immersive corporate events for companies who care how a room (or a product) feels.

Working between the French Basque coast and San Francisco, we bring an editorial eye and genuine hospitality to every activation — the environment, the food, the details — so a brand is felt, not just seen.

Trusted by Airbnb, Levi's, IDEO, Twitch, Index Ventures, Fritz Hansen, noma, and First Round Capital.

A black and white photo of a wide pedestrian pathway flanked by rows of trees, leading toward a grand building with ornate architecture in the background.

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Experiential & environment design
The look, feel, and flow of a space — designed so the experience holds together from first impression to last detail.

Brand experiences & activations
Immersive, hospitality-driven activations for consumer and B2B brands — built around your story, not a template.

Product & campaign launches
Launch moments and experiential programs that bring a product or campaign to life and give press and guests something to remember.

Corporate events & hospitality programming
Editorially considered dinners, gatherings, and destination programs rooted in real food and craft culture.

Trusted By:

WHISK has consulted, designed, and produced experiences for select brands including…

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What People Are Saying

“I absolutely adore working with Whisk! It is so rare to find a company that understands not only the business goals but delves deeper to understand the company culture and crafts solutions that drive both! The people behind Whisk are creative, collaborative and true business partners! I have worked with Whisk for several years and know that it will be a long-standing relationship!”

— Inna, SVP Global Sales, Johnson & Johnson

“Maggie of WHISK is the best! I've had the pleasure of collaborating with her several times over the years. Her approach to what she does is so considered and organized that she makes all of the moving parts seem effortless, yet she delivers with warmth and humbleness. Plus her knowledge of food, design, travel, etc. is encyclopedic. Hire her immediately. You won't regret.”

— Timothy, SVP US Sales, Fritz Hansen

“The WHISK team has a unique eye for bringing together people, thoughtful strategy and curation of experience. The perspective is refined without feeling exclusive, and every gathering or space has a deep level of care and taste. Grateful to be a collaborative partner and part of the community.”

— Kelley, Principal, Tangible Space

“J'ai eu la chance de participer à plusieurs événements organisés par Maggie, de WHISK. C'est une hôtesse et une organisatrice d'événements exceptionnelle, dotée d'un sens aigu du détail et d'un réel souci du bien-être de ses invités et de ses clients. Véritablement attachée aux relations humaines authentiques, elle propose des expériences haut de gamme dans des cadres soigneusement sélectionnés.”

— Marc-Alexandre, Principal, éditions du coté

“We hired WHISK for our wine bar in San Francisco called Mili. We had a nebulous idea for our wine bar and was a passion project. Maggie took that nebulous idea and worked with us to make it a reality. She worked with all our partners, defined the brand, meticulously chose every part of the bar, dealt with all the logistics and gave life to the business. She was on top of every aspect and always kept us in the loop and consulted us as needed. It was a great experience working with her.”

— Anirban, Owner, Mili Wine Bar

“WHISK sets a standard for hospitality that's genuinely hard to find. Every interaction with Maggie and the team feels considered and personal. Nothing is generic, nothing is rushed. Whether it's the way an event is curated or the thought that goes into the smallest details, you can tell this is a team that truly cares about the experience they create. Rare and worth knowing about.”

— Lauren, Airbnb

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Why WHISK?

WHISK is built on taste, judgment, and access — shaping experiences that feel considered and intentional, never constructed. Brands come to us when the obvious version of an event isn't good enough.

We work small by design. A limited number of projects each season means senior attention on every one, and a level of care that doesn't survive being spread thin.

Maggie Spicer founded WHISK after a career across hospitality, experience design, philanthropic venture, and cultural programming spanning San Francisco, Tokyo, Copenhagen, and Paris. She brings a network of trusted chefs, artists, hosts, and makers — and the insider knowledge to use it — to design experiences, brands, and environments that feel both elevated and authentic.

Curious to learn more? Schedule a chat with us, or read our FAQs.

Contact Us

At WHISK, we believe the most memorable experiences and brands are thoughtfully designed. Whether you’re shaping a hospitality concept, guest experience, or brand moment, we bring taste, detail, intention and execution to every step.
We’d love to hear what you’re working on.