We curate and design for hospitality.

WHISK is for people who care how a place (or a brand) feels, not just how it functions.

Based between Biarritz and San Francisco.

Black and white photo of a wide pathway lined with neatly trimmed trees on both sides leading towards a grand building in the distance with a central tower and multiple windows.

Hospitality Experiences

Custom itineraries and luxury, editorial-style concierge in France.

Summer 2026: WHISK is taking a limited number of private travel design and on-the-ground concierge clients for Paris, Burgundy, Champagne and the Basque Country.

Hospitality Studio

Sunlight casting the word 'Bar' as a shadow on a concrete wall beside a wooden table and chairs.

Hospitality strategy, concept development, guest experience design, interior styling, sourcing, PR, fundraising strategy, and go-to-market launch support.

Trusted By:

WHISK has consulted, designed, and produced experiences for these brands and many more…

Airbnb logo with a black background
eBay logo in black text on a white background
The logo of FAST COMPANY with the words 'FAST' and 'COMPANY' in black capital letters, with the letter 'A' stylized as an hourglass shape.
Logo with a stylized ampersand and circular design, with text saying "Goodbye Silverstein & Partners"
Four black squares with white letters spelling 'IDEO' arranged in a 2x2 grid
Levi's logo in red with white text on a white background.
The word 'FRANCES' written in large, beige, outlined letters on a white background.
Coffee shop counter with white cups, coffee beans, and a coffee machine, with a man in a beige cap and dark shirt behind the counter, shelves with glasses, bottles, and decorations in the background.

Why WHISK?

WHISK is designed around taste, vibe, and access—shaping experiences that feel considered and intentional, not constructed.

WHISK is intentionally small and selective. We take on a limited number of clients and projects each season to ensure every experience is thoughtful, taste-aligned, and distinctly unique.

Maggie Spicer founded WHISK after a career in hospitality, experience design, philanthropic venture, and cultural programming spanning San Francisco, Tokyo, Copenhagen, and Paris. She brings together a network of trusted talent, artists, hosts, partners and insider knowledge to design experiences, brands and environments that feel both elevated and authentic.

Curious to learn more? Schedule a chat with us, or peruse our FAQs here.

Contact Us

At WHISK, we believe the most memorable experiences and brands are thoughtfully designed. Whether you’re planning a stay in France or shaping a hospitality concept, guest experience, or brand moment, we bring taste, detail, and intention to every step.
We’d love to hear what you’re working on.