Where hospitality and brand meet.

WHISK is for people who care how a place (or a brand) feels, not just how it functions.We design guest experiences and hospitality concepts for boutique hotels, wine bars, and CPG clients — and develop our own ventures in food, culture, and place. Based between Biarritz and San Francisco.

Custom itineraries and luxury, editorial-style concierge in France.

Summer 2026: WHISK is taking a limited number of private travel design and on-the-ground concierge clients for Paris, Burgundy, and the Basque Country.

Hospitality strategy, concept development, guest experience, styling, sourcing, PR and launch support.

Trusted By:

WHISK has consulted, designed, and produced experiences for these brands and many more…

Why WHISK?

WHISK is designed around taste, vibe, and access—shaping experiences that feel considered and intentional, not constructed.
WHISK is for people who care how a place (or a brand) feels, not just how it functions.
WHISK is intentionally small and selective.
We take on a limited number of clients and projects each season to ensure every experience is thoughtful, taste-aligned, and distinctly unique.

Maggie Spicer founded WHISK after a career in hospitality, experience design, and cultural programming spanning San Francisco, Tokyo, Copenhagen, and Paris. She brings together a network of trusted chefs, makers, hosts, and insider knowledge to create experiences and environments that feel both elevated and authentic.

Contact Us

At WHISK, we believe the most memorable experiences are thoughtfully designed. Whether you’re planning a stay in France or shaping a hospitality concept, guest experience, or brand moment, we bring taste, detail, and intention to every step. Whether you’re planning a stay or building something for others to experience, we’d love to hear what you’re working on.