We curate and design for the guest experience.

WHISK is for people who care how a brand (or a place) feels, not just how it functions.

Based between Biarritz and San Francisco.

Custom itineraries, signature retreats, dinners, and luxury, editorial-style concierge in France.

Summer 2026: WHISK is taking a limited number of private travel design for clients spanning Paris, Burgundy, Champagne, the Basque Country, and San Francisco.

Les Événements

Hospitality strategy, guest experience design, launch events & popups, PR, fundraising strategy, and corporate team and investor events.

Trusted By:

WHISK has consulted, designed, and produced experiences for these brands and many more…

Coffee shop counter with white cups, coffee beans, and a coffee machine, with a man in a beige cap and dark shirt behind the counter, shelves with glasses, bottles, and decorations in the background.

Why WHISK?

WHISK is designed around taste, vibe, and access—shaping experiences that feel considered and intentional, not constructed.

WHISK is intentionally small and selective. We take on a limited number of clients and projects each season to ensure every experience is thoughtful, taste-aligned, and distinctly unique.

Maggie Spicer founded WHISK after a career in hospitality, experience design, philanthropic venture, and cultural programming spanning San Francisco, Tokyo, Copenhagen, and Paris. She brings together a network of trusted talent, artists, hosts, partners and insider knowledge to design experiences, brands and environments that feel both elevated and authentic.

Curious to learn more? Schedule a chat with us, or peruse our FAQs here.

Contact Us

At WHISK, we believe the most memorable experiences and brands are thoughtfully designed. Whether you’re planning a stay in France or shaping a hospitality concept, guest experience, or brand moment, we bring taste, detail, and intention to every step.
We’d love to hear what you’re working on.