Àplat

BRAND STRATEGY & BRAND LAUNCH CAMPAIGN

Àplat, founded by industrial designer Shujan Bertrand (IDEO, Coalesse, Astro Studios), creates sustainable textile-driven products and shares practices that embrace the simplicity of nature and inspire positive change.

WHISK worked hand in hand with Àplat to launch and expand the brand nationally through strategic media exposure and partnerships. We combed through our network to enable connections with a handful of likeminded companies including Public Bikes, Food52, SHED and Tartine Bakery. Additionally, we helped secure coverage from the likes of Food & Wine, Dwell, Monocle, L.A. Times, Good Food Awards, Food Book Fair, and Bon Appetit.

Role: Brand Strategy, Brand Partnerships, G.T.M. Strategy, Media Relations & PR, Brand Experience, Sales & Marketing