BAANA

BAANA, a retail concept + brand experimentation lab in the heart of San Francisco, brought on WHISK to define the concept, launch strategy, marketing focused around food, experiences, community and culture.

Covered by The San Francisco Chronicle, 7x7, Bob Cut Magazine, and KQED.

Role: Experience Design, Concept, Programming, Launch Strategy, Defined Operating Model and Marketing Strategy, Brand Strategy, Gallery Curation, Popup Curation & Production, PR, Naming