Open Standard

SF Bay Area-based Open Standard, founded by former Henrybuilt cabinet maker Todd Brodsky, focused on high-quality manufacturing and design of storage systems, brought on WHISK to launch its marketing program—from imagery and tone of voice to social strategy & execution, which included targeted newsletter marketing, and in-person open-house events in its design studio. Additionally, Open Standard looked to WHISK’s multi-disciplinary expertise to define financial operations for a new approach to custom cabinetry and furniture to inspire functionality and simplicity within the entire home.

Special projects included partnerships with Dandelion Chocolate, Flour & Water Restaurant, Mamahuhu, Studio BBA, @heyjudes, Martha Stoumen, Botnia, Aplat, and other brands.

Role: Brand Strategist, Interim Chief Marketing Officer, Interim Chief Financial Officer, Photo Stylist, Social Media, Strategic Partnerships, Brand Launch Design & Campaign